One year into COVID-19 and amidst a most dire mental health crisis, The Kennedy Forum and more than 180 organizations team up to plan inaugural ‘Mental Health Action Day’ on May 20
Washington, D.C., April 13, 2021 –The Kennedy Forum, in partnership with more than 180 leading brands, nonprofits and cultural leaders today announced the first-ever Mental Health Action Day, to be held on Thursday, May 20 during Mental Health Awareness Month.
Over the past two decades, suicide rates have risen, particularly among young adults. And the COVID pandemic has accelerated the already dire crisis, giving way to what many mental health professionals have called the “second pandemic.”
Though more people than ever are comfortable discussing mental health, finding effective resources and knowing how to get help remains a challenge. Mental Health Action Day is an open-source movement of brands, organizations and cultural leaders to drive culture from mental health awareness to mental health action.
Partners will encourage people to take their first steps towards mental health action — whether for themselves, for their loved ones or to advocate for systemic changes. Resources and tools will be available for people to seek help in a myriad of ways from starting a meditation practice, learning how to support a friend, or advocating for change.
“To address the ‘second wave’ of mental health devastation due to COVID-19 we need to move from awareness to action,” said Erika Soto Lamb, Vice President of Social Impact Strategy at MTV Entertainment Group. “MTV is proud to convene so many other leaders in driving forward a culture of mental health action, to inspire people to take actions and to normalize the idea that mental health is health.”]
Mental Health Action Day is being planned in partnership with TaskForce, a cultural organizing agency that builds capacity for those taking on the most pressing challenges facing our communities, our nation and our world.
Additional participants and more information about how each partner will activate on May 20 will be forthcoming. More on Mental Health Action Day and initial partners can be found at www.MentalHealthActionDay.org.
About Mental Health Action Day
Mental Health Action Day is an open-source movement of brands, organizations and cultural leaders to drive culture from mental health awareness to mental health action. The first Mental Health Action Day will take place on May 20, 2021 with a mission to encourage and empower people to take their first steps towards mental health action — whether for themselves, for their loved ones or to advocate for systemic changes, because mental health is health. Learn more at www.MentalHealthActionDay.org.
About The Kennedy Forum
Founded in 2013 by former Congressman Patrick J. Kennedy (D-R.I.), The Kennedy Forum leads a national dialogue on transforming the health care system by uniting mental health advocates, business leaders, and government agencies around a common set of principles, including full implementation of the Federal Parity Law. Launched in celebration of the 50th anniversary of President Kennedy’s signing of the landmark Community Mental Health Act, the nonprofit aims to achieve health equity by advancing evidence-based practices, policies, and programming for the treatment of mental health and addiction. The Kennedy Forum’s “Don’t Deny Me” campaign educates consumers about their rights under the Federal Parity Law and connects them with essential appeals guidance and resources. To learn more about The Kennedy Forum and donate, please visit www.thekennedyforum.org.